Brand Identity
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Brand Identity 〰️
For this student project, the goal was to create and brand a restaurant. I chose to build a high-end steakhouse called Lux. This brand is designed to be fancy and was imagined to be in a bigger city.
Embellishments and typography from the 1920’s were the inspiration. This restaurant needed to feel luxurious and over-the-top, which is why the logo not only has embellishments around it, but also has the gold shine to it in the full color version.
The goal was to design your own restaurant, create a brand identity, and create all of branded materials for the restaurant.
LUX Brand Design
The colors for this brand, black and gold, were chosen to portray luxury and professionalism. The white space on things like the envelope, notepad, and social media post is there to also give a luxury feel to the branding materials.